I don't think that most people are really aware of the state of our enviornment. Unfortuanatly we are more aware of the trends and up and coming things that we see in the media everyday. It may sound simple but if Washington had an instagram or facebook documenting the daily life of young salmon at a hatchery, it is proven throughout history that it will reach people. The answer is media. Give people a reason to be attached to it in some way that is relavant to them. make them feel like what you can do anyone could do too. Make it personal.
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